One look at the signboard is enough to make a person decide whether or not he wants to go into this cafe. To attract visitors, it is important to think about the logo, which will be the face of the brand. The logo directly affects the image and is linked to the overall concept. It is recommended to approach the creation of a logo with full responsibility, in order to make a first impression. It is better not to save on creating a logo, but to entrust this task to a design studio. The contractor will offer several options, among which you can choose the one that suits your concept and corporate style.
So, what is a marketing campaign, what role does it play in opening a cafe? At the heart of any company is a study of the tastes and preferences of the audience. For example, if the main audience – university students, it makes no sense to buy expensive chairs, include in the menu salmon steaks and elite drinks. Those who open cafes in central areas of the city can raise their prices a little. The same applies to cafeterias located near business centers. So the main audience of the institution will be office workers, middle managers.
It is impossible to imagine a marketing campaign in 2022 without using social networks. To make a lot of people aware of your cafe, offer a free cup of coffee for a positive review on Facebook, Instagram post, etc. Listen to feedback, customer suggestions – get accurate, truthful analytics.
Even before the opening, “warm up” your target audience with a promotion or special offer. Publish a photo of the repairs in the room where you plan to open a new institution. Tell them how you are preparing for the opening, what menu you plan to present, why you chose this particular style of decoration. Don’t forget to announce the official opening date and let potential customers know about it.
These are just a few options for a marketing campaign for the cafe. Choosing a specific tool depends only on your budget and preferences.