Description

It’s a good idea to have a concept in mind before you start designing a restaurant. Without a clear concept, you can’t draw up a statement of work, and without the latter, you can’t get your restaurant up and running on time.

What a concept consists of:

• The name, from which logo options are created.
• Format and type, which complements the name or clarify the format.
• A slogan that communicates the idea of the establishment, its mood.
• A corporate style for visual communications.
• The division of the room into zones, based on the needs of different groups of the target audience.
• Interior design, including decoration, furniture, decor, lighting.
• Catering and service in accordance with standards and the chosen style.
• Printing, represented by promotional products, menu forms and invoices.
• Appearance of staff.
• Musical accompaniment.
• Unique features of the institution.

To develop a concept for a catering establishment from scratch, it is necessary to:

Determine the target audience by compiling portraits of typical visitors.
Evaluate territorial features of the premises.
Determine the type of establishment, interior features, price category.
Draw up terms of reference.
Develop conceptual layout, layout of the halls.
Choose a set of equipment for the kitchen area, arrange seating arrangements.
Develop designs and 3D-visualization. Choose finishing materials, textiles, furnishings and decorations, lighting schemes.
Draw up a project implementation plan, execute the working documentation.
Approve the planning documents with governmental authorities.
Implement the plan.

Not all concepts are successful, sometimes restaurateurs have to change the idea. Yes, and quality update has never stopped anyone. In any case, if your establishment needs a major renovation, you will have to lay out a new mission. What are you doing it for? What is the ultimate goal? Will you be changing the layout, zoning, interior? Or will the changes affect the exterior of the facility? Maybe the speed of service?

Pay attention to catering facilities that are popular. They take into account every detail: perfectly organized kitchen, selected suppliers and accounting system.

Global trends to consider
People have always come to restaurants and cafes not only for the food, but also for the atmosphere. Here they are taken care of, they try to please them, to lift their spirits. Establishments that do not have a good location, thought-out interior, polite service, convenient delivery and the overall concept, go under at the first crisis.

Innovation in the restaurant
Think about what will make you stand out from the competition. Develop a website and mobile app for table reservations, online checkout and payment. Communicate with your audience through social media. Create maximum convenience for potential customers, please them.