The start-up investment during the opening phase: the cost of equipment, rent, employee salaries, food supplies, cash register maintenance.
The amount of revenue, projected traffic.
At least an approximate payback.
The profitability of opening a cafe.

Thus, the main purpose of the business plan is to describe the idea, the concept of the cafeteria. A competently drafted document will help to determine the payback, take into account the costs. As a rule, it consists of such sections: calculation, plans for advertising, analytical measures, development plan.

Going to a coffee shop is considered a popular pastime option. People come to it for more than just a bite to eat. They dream to relax, socialize in a pleasant environment and discuss the news, to celebrate an important date. All you have to do is to choose the right place and format, so that the new cafe will be a pleasant place to visit. Here are a few factors that determine the success of your business:

Compared to big cities, which have an impressive selection of establishments for all tastes, in provincial towns there is a catastrophic lack of them. In large population centers, almost all cafes and restaurants are located in the center. Opening in a remote area can bring considerable profit.
The variety of formats is always a great scope for the imagination. Perhaps it is in your area is not a children’s institution, a sports bar.
The crisis phenomena in the economy and the COVID-19 pandemic have dealt a serious blow to the premium restaurant business. The flow of visitors is leaving for a more democratic price segment. That is why affordable catering establishments find themselves in an advantageous position.

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Let’s discover a little “secret”: to open a cafe is not very difficult, but to keep your business at a profitable level and not to close during the first year of the cafe or coffee shop – a task that will require real skill.

In this regard, there is a question of studying the market. You, as the future owner of a coffee shop or café, first need to identify the distinctive characteristics of your competitors. Someone follows the classics, someone conducts business with an innovative approach, someone prefers the European trends. The choice is yours, but before you make it, you need to navigate in all the variety of business processes.

Try to answer the following questions:

• How do competitors in the restaurant business behave? What are they doing to keep their audience?
  What types of equipment are on the world market today? What is best for your cafe?
  What style is closer to you? Rock café, classic, vegan, avant-garde or others? What kind of concept would you like to offer future cafe guests?
  What is the best location for your cafe? On the first floor of a shopping mall, on the corner of a house, in the food zone of a business center, or other?
  What should be your ideal menu? What kind of cuisine will you offer guests of your cafe?
  What documents are required to open a place? What are the specifics of registering and obtaining permission to open a cafe?
  What legal issues need to be solved before opening your cafe?
  Where to look for employees for the cafe, what are the requirements for them, under what scheme to conduct a salary schedule in business?

How much does it take to open a cafe?
Before you begin to calculate the costs of opening an institution, you should divide them into one-time, permanent and periodic.

One-time costs when opening a cafe:
The purchase of professional equipment for the kitchen;
Purchase of furniture;
Purchase of tableware;
the purchase of lighting and other technical devices;
Expenses for finishing and repairing before the opening of the cafe;
the cost of purchasing TV systems, audio and television equipment.

Fixed costs:
purchase of groceries;
payment of wages; – payment for utilities and rent of the premises;
payment of taxes;
royalties (if licensed music is used, karaoke is arranged, etc.);
purchase of means of hygiene and cleaners.

Recurrent costs after the opening of the cafe:
advertising costs;
Printing costs (printing of menus, business cards, discount flyers, posters, etc.)
the cost of sewing and renovation of branded clothing for employees;
expenditures on repair of furniture, equipment, engineering systems, etc;
the costs of corporate events in the cafe;
expenses for complex cleaning services in a cafe.

Of course, these are not all items of expenditure of the restaurant business. There may also be fines, compensation packages (for example, if guests were dissatisfied with the taste or quality of food, experienced inconvenience due to force majeure, etc.), the re-purchase of furniture and dishes (if they were broken), etc.

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Depending on the interests of the target audience: for children, schoolchildren, students, sports, art cafes, etc.

Filling the menu: coffee houses, pancake houses, where guests are offered dishes of national cuisine, for vegetarians.

Location. You can have a tasty snack in a roadside or a stand-alone cafeteria. Some establishments are located directly in residential buildings, while others are located in recreation areas and hotels.

Seasonality. There are probably establishments in your city that operate year-round. Their schedule does not depend on the time of year and the weather outside the window. In resort cities summer cafes and beach establishments are widespread. They take tourists only a few months a year.

There are also cafeterias with full or partial service, self-service, with delivery service or without it. The choice is great – it remains to define the concept, to allocate a budget and decide for yourself which format of the institution is closer.

To open a profitable cafe, not enough just rent a building, hire staff and teach them to make delicious coffee. As in any other business, there are many pitfalls. On the one hand, to start such a startup does not need multimillion-dollar investment, and with the stable operation to find regular customers is quite realistic. On the other hand, in order for the institution to bring income and quickly recoup, before starting it is important to study the key points. This is what we will do with you today. We will go through each point in detail: from the budget and documents to the installation of a good automation system and the search for suppliers. The information gained can be successfully implemented in the most ambitious business projects.

How much does it cost to open a cafe from scratch?
To answer this question, you need to determine the format. Will it be a children’s cafe, an institution with a freeflow system (self-service canteen-style), fast food, street food (selling food on the street)? The format determines the size of the average check, the prices.

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